Dr Khalid Mehmood
PhD
Management School
Research Associate
k.mehmood@sheffield.ac.uk
E006, 91Ö±²¥ University Management School
Full contact details
Dr Khalid Mehmood
Management School
E006
91Ö±²¥ University Management School
Conduit Road
91Ö±²¥
S10 1FL
Management School
E006
91Ö±²¥ University Management School
Conduit Road
91Ö±²¥
S10 1FL
- Profile
-
Khalid Mehmood is a Research Associate at 91Ö±²¥ University Management School, the University of 91Ö±²¥, UK. He holds a PhD degree from Ghent University. Khalid is passionate about interactive marketing and service research, with a specific focus on AI-enabled services, disruptive technologies, personalization, customer experience, and transformative service research (TSR).
- Qualifications
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- PhD - Ghent University, Belgium
- Research interests
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- Interactive marketing
- AI-enabled services
- Disruptive technologies
- Personalisation
- Customer experience
- Transformative service research (TSR)